Vol. 0608, Issue 020      

                   

    Contact Doc:  (520) 237-4-DOC [4362]

doc@docphillips.com     

         

 

"It takes considerable knowledge just to realize the extent of your ignorance." - Thomas Sowell
 

Party on,

I recently read an article via a subscription to which I belong.  I want to share it with you now:

The Signature Voice-over

One of the least used but most effective and economical marketing tools a website business has at its disposal is signature voice-over, or Sonic Personality. It establishes your identity and embeds your brand by giving your site a human voice.

It is the sound of the human voice that conveys all the subtlety and nuance of the message you have to deliver. Major advertisers use familiar sounding actors and actresses to deliver personality and impact. Even when an audience doesn't recognize the voice being used, the positive attributes associated with that voice are transferred to the product or service being offered. It is not by random choice that Ford Motor Company chose Keifer Sutherland's Jack Bauer sonic personae for the voice of their television spots or that Chili's restaurants now employs John Corbett's comfortable, friendly, 'Sex and The City' voice instead of the previously grating and irritable sound of comic Wanda Sikes.

Most website businesses cannot afford to hire Hollywood talent to pitch their products. What is important is that the voice you choose is a signature voice, a distinctive sound that delivers the script with character and style employing timber, cadence, and phrasing like only a professional voice actor can do. Of course, you must also give your voice talent the right words to say, which means you provide them with a professionally written script if you want to maximize the effectiveness of your signature voice-over.

When we think of voice-overs we usually think of commercial presentations, but here again most website businesses truly miss the boat when it comes to utilizing Sonic Personality. We all know that text on your website is important in order to attract search engine indexing, unfortunately from a marketing effectiveness point-of-view, text alone lacks impact.

People are impatient and generally do not want to read volumes of text information, and besides, most people find it difficult to read on a computer screen. Even if they do read your material, how much of it is retained, is it associated with your company, or does it just get confused with all the other stuff people see during their busy, business day?

As a solution why not turn all your website copy, including articles, into audio delivered by a professional signature voice, providing people the option of reading the text or sitting back and listening to your words of wisdom?

Of all the multimedia, marketing techniques available to you, a signature voice is the most economical option whether used as a stand-alone element or as part of a visual or video presentation.

About The Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com/ads, www.136words.com and www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

News

With the economy in a state of limbo, advertisers are spending less money.  As a result, gigs become more difficult to find.  However, there's still plenty of work out there. 

Although I've been avoiding joining any of the pay-to-play sites, I finally caved and joined Voices-Dot-Com.  Stephanie and David really seem to have their act together and I look forward to a long and prosperous relationship with them.

Better News

Here are some of the comments I'm receiving about "What's Up Doc?" 

"You're the best!" - Pat Johnston, President, CEO, Apex Media Marketing

"Very nice presentation Doc! We'll try to book you for something in the New Year." - Rick Rose, Film  Creations

"Great promotional email, etc. Keep up the hard work.  Very professional. I'm truly impressed.  Keep up the great work. And let me know the progress of all your endeavors." - Larry Thomlinson, Entrepreneur

"Sound good man.  Got that Bobby Ocean style down." - Joel Grey, V.P., G.M., 98-7, the Peak

.I'm glad you enjoy my newsletter and thanks for the kind words.

Now, may I have the pleasure of delivering your client's message?  Contact me today.

I'd like to invite you to read my articles.  My latest is entitled, "These Kids Today"  You may also read them from my website:  www.docphillips.com - click on the "Doc's Articles" button in the navbar.  My articles are also syndicated.  If you use an RSS Reader, you will find my subscribe button          on any of my article pages - or, you may just subscribe by clicking on either of the buttons above.  I welcome all feedback including opposition viewpoints to my articles.  E-mail them to me or comment on them on my new blog and if they're worthy of appearing here, I will include them - good OR bad!

Fun & Games

Who dat?

All right - take a good look!  Then, tell me... Who dat?

"Dat" is da Pretty Woman herself, Julia Roberts.  Didja guess right?

Okay - ready for another?

Who dat?

Take a good look!  Then, tell me... Who dat?

 

See next month's edition of "What's Up Doc" for the answer

Potpourri

ALL voiceover artists need their toys.  Hey!!  Why not?  Whether you make your living with voiceover,  production, creative, etc., don't you owe it to yourself to indulge in some toys for big girls & boys?  What do YOU want today?  Type it into the field below and see what you can find...

Power Search!

 

 

Stay warm and be cool,

      

Doc Phillips Productions
Contact Information
Cell:  (520) 237-4-DOC (4362)
E-Mail:  doc@docphillips.com
Archive:  http://www.docphillips.com/newsltr.html
Doc's Blog:  http://www.docphillips.com/blog

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