Vol. 0707, Issue 009      

                 

    Contact Doc:  (520) 237-4-DOC [4362]

doc@docphillips.com     

         

"I used to think that the brain was the most wonderful organ in my body. Then I realized who was telling me this."  - Emo Phillips (NO relation)

Party on, 

News

As our nation's 231st birthday is upon us, let's not (ever) forget our uniformed troops preserving our independence!

Picnics, fireworks, parties, barbecues and beer are the norm on July 4th.  Please remember to be safe.

More News

The most interesting thing happened to me recently.  A Los Angeles video production company to whom I cold-call e-mailed my demo solicitation some 16 months ago contacted me for a project.  I cannot tell you how gratifying it is to be remembered almost a year and a half later.  These guys are true professionals in every sense of the word, they know exactly what they want and they're also quite discriminate in their talent choices.  I can only hope that my fellow voice artists have experiences like this.

Because marketing is in a constant state of flux, I subscribe to several newsletters on the subject.  More often than not, I am amazed at the good information I am able to glean from these newsletters.  One of the more recent articles I read opens up an entire new market for voiceover professionals.  An excerpt follows:

Web-videos are not feature films or even viral videos intended to show how clever you are. You are making a commercial: special effects may be cool but they are not a substitute for a finely crafted script delivered by a professional performer.

You may read the entire article here:   

Six Questions That Produce Successful Web Advertising

And, oh yes... I brand web site presentations as well!

More Marketing News

Most people average more than 3,000 commercial message exposures a day, and the volume continues to grow. (Reality check: After you've bought your next $12 movie ticket, count the commercials and previews you have to sit through before the film begins). Creating clear, concise messages that are smoothly integrated is absolutely crucial to successful customer communications.

That's because, despite all the new technologies, this marketing principle hasn't changed: You must start with a relevant position, supported by consistent communications, to achieve a desired position with your target audience.

Source:  Entire Web Newsletter, April 26, 2007, Issue #330; Author:  Kathy Cox, Outsource Marketing's Marketing Integrator and New Media Strategist

Better News

Here are some of the comments I'm receiving about "What's Up Doc?" 

"You're the best!" - Pat Johnston, President, CEO, Apex Media Marketing

"Very nice presentation Doc! We'll try to book you for something in the New Year." - Rick Rose, Film  Creations

"Great promotional email, etc. Keep up the hard work.  Very professional. I'm truly impressed.  Keep up the great work. And let me know the progress of all your endeavors." - Larry Thomlinson, Entrepreneur

"Sound good man.  Got that Bobby Ocean style down." - Joel Grey, V.P., G.M., 98-7, the Peak

.I'm glad you enjoy my newsletter and thanks for the kind words.

Now, may I have the pleasure of delivering your client's message?  Contact me today.

I'd like to invite you to read my articles.  My latest is entitled, "International Voice Conferences - Worth It?!"  You may also read them from my website:  www.docphillips.com - click on the "Doc's Articles" button in the navbar.  My articles are also syndicated.  If you use an RSS Reader, you will find my subscribe button          on any of my article pages - or, you may just subscribe by clicking on either of the buttons above.  I welcome all feedback including opposition viewpoints to my articles.  E-mail them to me or comment on them on my new blog and if they're worthy of appearing here, I will include them - good OR bad!

Fun & Games

The answer to last month's trivia question:  Many on-camera actors actually get their bread and butter from voiceover work.  This month's selection certainly stands out, although his name is seldom recognized.  He has provided voices for many animated Disney features as well as having a regular on-camera gig in Star Trek: Deep Space Nine.  He even directed several episodes.  He now appears as a regular on the hit ABC-TV show, "Boston Legal".

Who is he?       

ANSWER:  Rene Auberjonois

Trivia for July

This month's personality will be another fill-in the blank.  Okay... ready?  He was once Dolly Parton's agent.  He also helped to finance the Beatles' first performance at the Hollywood Bowl.  He is also a former L. A. Deejay! 

Who is he?       

       

 

Find the answer in next month's edition of "What's Up Doc?"

Potpourri

ALL voiceover artists need their toys.  Hey!!  Why not?  Whether you make your living with voiceover,  production, creative, etc., don't you owe it to yourself to indulge in some toys for big girls & boys?  What do YOU want today?  Type it into the field below and see what you can find...

Power Search!

 

 

Stay warm and be cool,

      

Doc Phillips Productions
Contact Information
Cell:  (520) 237-4-DOC (4362)
E-Mail:  doc@docphillips.com
Archive:  http://www.docphillips.com/newsltr.html
Doc's Blog:  http://www.docphillips.com/blog

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Please feel free to forward this newsletter to anyone you believe may benefit or who may just enjoy reading it.  If you know someone in business who uses audio for any purpose, definitely forward it!