The first
ever international conference for voiceover artists ended recently. It was
an information-packed event spanning 4 days and took place in Las Vegas.
Among the guest speakers were Pat Fraley, Bob Bergen and a surprise
appearance by Don LaFontaine. Topics discussed ranged from demos to
marketing and everything in between. Those in attendance report that they
each took something (in some cases, many somethings) home with them.
Unfortunately, I wasn't one of them for reasons that had nothing to do with
the conference.
However, some who were not in attendance now seem to resist the idea of
regular conferences presented by this same team. Some indicate that the cost
is prohibitive while others have issues with travel costs.
Here's the rub: the operators of this conference have given the impression
that this "series" of seminars is the be-all, end-all of voiceover
gatherings. My take is you must promote an event such as this aggressively
and deliver what you promise... every time!
I had every intention of attending this conference until some personal
health issues got in my way. I'm also obliged to tell you that if these
issues had not been a factor, I would have been there with bells on.
My belief remains that events such as these geared specifically to voiceover
artists are necessary and are way past due. Not only will they provide an
opportunity to share thoughts and ideas, they will enhance networking,
skills and knowledge. What's wrong with that?
Do I understand the concerns of those who tend to stifle progress? Of
course. It's a "to each their own" proposition.
Some become voiceover artists because they prefer the solitude and control.
Some become voiceover artists because it's simply the greatest job on earth.
Still others become voiceover artists because they think they're good enough
to make a buck doing this. IMHO, THESE are the wannabes to watch. These are
the folks struggling along (not that we don't all struggle from time to
time), putting out sub-standard product, either due to poor equipment or
poor talent. Enter: the VOICE FARMS. These are the sites (businesses) that
put voiceover artists in their database for potential advertisers, et al, to
peruse. Many of these jobs pay less than what it costs to power up and use
the equipment necessary to complete the job. Still - many take these gigs.
Oh, sure... the experience is invaluable, it gives you tracks for your demo.
It also drives down acceptable rates for the rest of our industry. Hey -
there are exceptions to every rule and I understand that. The internet has
opened up our industry to the world. That's such a good thing. Plenty of
work for everyone. But, let's make absolutely certain that we don't whore
our wares the way terrestrial radio did. The money went away and so did the
talent. This really upsets me.
Be aware of what it is you're accepting and how it will affect your future!
We, as professionals, set the standard. And, I'm thoroughly convinced that
smart advertisers know the value of what we do. Nor, do I blame the "VOICE
FARMS". They do not set the rates. They merely provide a centralized
database for artists and advertisers. They saw the market and found the
niche. I have no problem with that.
Here's the real question... will YOU be attending V.O.I.C.E. 2008?
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ABOUT THE AUTHOR:
Doc Phillips has been providing voice work in one way or another for 30
years. He is also an internet entrepreneur who hosts and manages several
sites. He built, maintains and "markets" his website,
http://www.docphillips.com.
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